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We Innovate Across Multiple Toy Categories

From fashion dolls and vehicles to games and licensed collectibles, we develop products across many categories

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Introducing the Hottest New Fashion Doll Line

Meet the GLO-UP GIRLS. Inspired by the massive social media movement – it’s time to #ShowYourGlo

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Bringing NASCAR to Kids

The NASCAR Crash Circuit and Crash Racers family of track sets let your race, wreck and rebuild motorized vehicles

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Meet Diana, the Princess of Play

One of YouTube’s biggest stars now has her own line of fashionable collectibles — dolls, pets, play sets and more!

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Ryan’s World Expands with New Games

From adventurous board games to flying chickens and outdoor water play, we bring Ryan’s World to life in many playable forms

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Glo-Up Girls

Adventure Force

Love, Diana

Ryan’s World

NASCAR

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